marketing
anglicism recorded since 22/05/2020
Frequency
Calculated from occurrences since 2020.
21,040
total occurrences
22.305
per million, total
19.852
per million, last year
26.381
per million, last month
Recorded forms
Variants of this lemma documented in the corpus.
marketing (20,967)
márketing (68)
markéting (5)
Usage profile
Automatic estimate based on 2,000 contexts (since April 2020).
Quotation marks8% in quotes
In quotation marks (8%)
Without quotation marks (92%)
Morphological category
Noun (81%)
Adjective (6%)
Other / undetermined (13%)
Grammatical genderout of 511 uses with a gender cue
Masculine (98%)
Feminine (2%)
Heuristics computed over the contexts of use: the category is inferred from the kind of word preceding the borrowing, so percentages are indicative.
Frequency over time
Occurrences per million words, by week.
By outlet
Where it is used most.
By section
What kind of news it appears in.
Words it appears with
Most frequent words in the immediate context of “marketing”, according to the corpus examples.
digital (108)
comunicación (101)
estrategia (96)
directora (74)
director (64)
campaña (54)
ventas (46)
agencia (40)
responsable (40)
campañas (30)
sino (28)
departamento (27)
empresa (27)
publicidad (24)
político (22)
estrategias (22)
herramienta (20)
equipo (20)
Contexts of use
19,917 unique documented contexts, from most recent to oldest (republished articles are shown only once).
| Form ⇅ | Context | Outlet ⇅ | Section ⇅ | Date ↓ |
|---|---|---|---|---|
| marketing | el racismo cambia el paradigma del marketing Teresa de la Cierva SEGUIR. . | ABC | Lifestyle | 28/06/2020 |
| marketing | de cabeza de los responsables de marketing actualmente. Y es que la | El Confidencial | Lifestyle | 28/06/2020 |
| marketing | We are VIBE (agencia de marketing, comunicación y diseño web especializada | Agencia EFE | Travel | 28/06/2020 |
| marketing | el racismo cambia el paradigma del marketing Teresa de la Cierva SEGUIR | ABC | Lifestyle | 28/06/2020 |
| marketing | el racismo cambia el paradigma del marketing Gente&estilo «Iluminar» y | ABC | Lifestyle | 28/06/2020 |
| marketing | », en el ámbito del marketing y la comunicación no todo vale | ABC | Lifestyle | 28/06/2020 |
| marketing | César Hernández, director general de marketing de Mahou San Miguel. | El Confidencial | Society | 27/06/2020 |
| marketing | , explica el responsable de marketing.. . Ante el futuro y | El Confidencial | Society | 27/06/2020 |
| marketing | que dan pie a acciones de marketing con grandes beneficios para ambas partes | La Vanguardia | Motor | 24/06/2020 |
| marketing | los mensajes publicitarios y que el marketing dirigido a ellos empeora su comportamiento | El País | Front page | 22/06/2020 |
| marketing | juicio los mensajes publicitarios y el marketing dirigido a ellos empeora su comportamiento | El País | Front page | 22/06/2020 |
| marketing | el devastador efecto del llamado marketing depredador? ¿Son libres | El País | Front page | 22/06/2020 |
| marketing | oferta de productos malsanos, un marketing depredador, la incapacidad de los | El País | Front page | 22/06/2020 |
| marketing | oferta de productos malsanos, un marketing depredador y pocos conocimientos nutricionales por | El País | Front page | 22/06/2020 |
| marketing | señala Joan Calabia, director de marketing de marca.. . Lo | La Vanguardia | Fashion | 20/06/2020 |
| marketing | de la estrategia de producto y marketing de Piaggio, subraya que | El Mundo | Motor | 15/06/2020 |
| marketing | la irrupción de un icono del marketing deportivo global, describió. | El Mundo | — | 22/05/2020 |
Contextually related borrowings
Borrowings that appear in the same articles as “marketing”: thematic or semantic neighbours in the corpus.
off-shore
7 co-occ.
off shore
5 co-occ.
celebrity
75 co-occ.
low cost
72 co-occ.
senior
6 co-occ.
influencer
103 co-occ.
retail
12 co-occ.
skincare
9 co-occ.
look
116 co-occ.
offshore
7 co-occ.
networking
12 co-occ.
startup
37 co-occ.
prompt
6 co-occ.
software
40 co-occ.
sponsor
4 co-occ.
boutique
9 co-occ.
Borrowings containing “marketing”
Other lemmas in the corpus built on the same word.